Fospha had great people and a strong product, but performance still felt unpredictable.
Pipeline reviews kept slipping into surface-level updates instead of being strategic problem solving sessions driving deals forward. Coaching lacked intent and focus and onboarding was messy.
Chief Revenue Officer, Tom Sheepshanks, knew the issue wasn’t the team, it was the processes underneath.
The team wasn’t short on effort. But sales processes were scattered, data was unreliable, and decisions often came down to gut feel. Wins happened, but they weren’t repeatable.
Fospha didn’t need more dashboards, they needed visibility that changed behaviour. That’s where Hive Perform came in.
Perform Intelligence gave Tom’s team a clear view of where deals were getting stuck, which reps were struggling to execute, and how closely the team’s behaviour aligned with the strategy.
Instead of waiting for QBRs to find out what went wrong, Tom could see, on any given day, what needed attention, and why.
The system flagged risk early: deals with no buyer activity, gaps in qualification steps, and misaligned messaging. This allowed Fospha's sales leaders to step in before momentum was lost.
And instead of vague coaching with limited direction, managers knew exactly where to focus, because Perform Intelligence highlighted the patterns that moved deals forward.
It also created a feedback loop between Sales and Marketing. Tom could finally see which reps were actually using the latest messaging—and more importantly, how it was landing. If messaging wasn’t being used, it wasn’t a mystery. It was measured.
Meanwhile, Perform Agent took the mental load off the reps.
Before a follow-up call, reps didn’t need to scroll through transcripts or hunt for notes. They just asked Perform Agent:
Within seconds, Perform Agent surfaced deal-specific context in the buyer’s own words—plus the right asset or battle card to respond with.
It also meant no one walked in cold. When CS, product, or leadership needed to join a deal, Perform Agent delivered a role-specific summary with what was said, what was promised, and what mattered now, so the entire team was aligned without long handovers.
And for reps juggling multiple deals, a single Slack prompt, “Plan my day”, gave them a prioritised to-do list based on risk, momentum, and revenue potential.
“We didn’t just gain visibility,” said Tom. “We gained control. Everyone knew what mattered, what needed action, and how to show up ready.”
Fospha’s sales team moved from guesswork to clarity, without slowing down. The new, scalable processes made possible by Hive Perform did the thinking behind the scenes, so the reps could focus on selling with impact.
New reps started hitting targets in just over a month. Admin time dropped by 160 hours per quarter. Sales jumped 35%.
But more importantly, the guesswork was gone.
Everyone knew where deals stood, what messaging was working, and where support was needed. Team performance became visible, consistent, and scalable.
This wasn’t a quick fix or a one-off spike. Fospha now runs a sustainable sales machine, one built to scale with the business, not break under pressure. The team has a system that drives consistent growth, no matter who’s selling.
No superstar required. Just the right system.
Fospha didn’t need more dashboards. They needed sharper visibility into what was working, clearer alignment across teams and the confidence that every rep could act on what mattered most.
With Hive Perform, they got just that, turning sales from scattered effort into consistent execution.
When teams are aligned, informed, and focused, growth becomes the default, not the exception.