Initiative Library

Creating Urgency

Written by Hive Perform | Feb 10, 2026 5:07:42 PM

Buyers say yes but never sign. Coach reps to quantify the cost of inaction and tie timelines to business events.

Teach your team to create genuine urgency without resorting to fake deadlines or pressure tactics. This initiative coaches reps to quantify the cost of inaction, connect timelines to the buyer's business events, and build a compelling reason to act now. Hive assesses each call for cost-of-delay framing, alignment to buyer timelines, use of compelling events, and whether the rep created mutual action plans with clear dates. Reps get feedback on missed opportunities to build urgency and suggestions for tying their solution to time-sensitive business outcomes. Designed for teams where deals consistently slip and buyers say yes but never sign.