Connecting Learning & Recognition





How to Build a High-Performing Sales Team



Did you know that sales teams who feel recognized are six times more engaged and seven times more productive?





Recognition isn't just a nice-to-have—it’s a must for building high-performing teams. By linking learning and recognition, your teams are more motivated, engaged which ultimately leads to more revenue in your pipeline.


In our recent webinar with Laura Keith, CEO of Hive Perform, and David Bator, Managing Director of Achievers Workforce Institute, they shared practical steps on how to connect learning and recognition. Don’t worry if you missed out; we’ve got you covered. See their top tips below, or click here to watch the full webinar.

Why Recognition is Critical for Sales Teams

Keeping sales teams engaged is critical, yet many feel undervalued. In fact, only 24% of salespeople would recommend their manager, pointing to a real gap in effective recognition. However, when employees are recognized for their actions, they’re 74% more likely to repeat those behaviors. When work isn’t seen or valued, it’s tough to stay motivated—but genuine recognition changes that.

Connecting Recognition and Learning:

To make recognition truly effective, it should align closely with learning and development. When team members are recognized for developing new skills and demonstrating specific behaviors, it’s more than just a reward; it reinforces habits that contribute to long-term success. Studies from Achievers Workforce Institute show that when companies connect recognition with programs like DEI, employees are three times more engaged. By fostering a culture where learning is celebrated, teams not only feel appreciated but also motivated to keep growing.


Practical Steps to Link Recognition with Learning

Implementing a recognition strategy that ties in learning doesn’t have to be complicated. Here are three targeted steps to get you started:

  1. Make Recognition Regular: Frequent acknowledgment can build a rhythm of appreciation within your team. Aim to recognize each member at least monthly. It doesn’t always need to be a grand gesture; even a simple “thank you” or public acknowledgment can reinforce their efforts.
  2. Keep Recognition Meaningful: To make an impact, go beyond generic praise. Highlight specific actions, skills, or behaviors that led to achievements. This not only shows that you’re paying attention but also makes team members feel genuinely valued for their unique contributions.
  3. Tie Recognition Directly to Learning: Use your recognition to celebrate learning milestones—whether it’s completing training, applying new skills, or hitting a performance target. By doing so, you’re reinforcing the importance of continuous development.

The Path to Sustained Sales Performance

Recognition is a powerful way to encourage the behaviors and skills that will ultimately increase sales success. When employees know that their progress and hard work are seen and valued, they’re motivated to keep raising the bar. According to Achievers Workforce Institute, organizations that regularly recognize their employees see 29% higher profits and significantly lower turnover rates. These numbers make it clear: recognition is essential for building a high-performing, resilient sales team.



Want to learn more about creating a motivated, skilled sales team?


Watch the full webinar