London – 25.07.2025 – Hive, a leading AI platform for sales enablement, and the Warwick Business School (WBS) Sales Excellence Hub, a renowned center for sales research and education, today announced a strategic research partnership aimed at revolutionizing sales performance through insights derived from leading-edge sales research and behavioral science.
The cornerstone of this collaboration is a joint research study focused on "data-driven personalised sales initiatives" – short personalised and targeted interventions to improve performance based on Hive's analysis of how well sales strategy is being implemented in the field. Leveraging WBS's deep expertise in sales research and behavioral science, the research will meticulously analyze how these timely interventions influence sales motivation and performance, identifying when they are most effective and which styles resonate most powerfully with individual sales representatives.
"We are incredibly excited to partner with Warwick Business School, a global leader in business research," said Laura Keith CEO at Hive. "This research will provide invaluable data and insights into how targeted, personalized interventions can significantly impact sales effectiveness. We believe this collaboration will not only enhance the capabilities of the Hive platform but also contribute significantly to the broader understanding of sales psychology and performance."
The Warwick Business School Sales Excellence Hub is dedicated to advancing the understanding and practice of sales through rigorous academic research and collaboration with industry leaders.
"We look forward to partnering with Hive to advance our understanding of how we can use AI and sales data to advance leadership and management and, ultimately, sales performance. The Hive platform provides a very good basis for designing personalized interventions based on sales data and further use this data to target salespeople with these effective interventions."
Dr. Nick Lee - Founding Director of Sales Excellence Hub
Dr. Roland Kassemeier - Founding Director of Sales Excellence Hub
In addition to the joint research, Hive and the Warwick Business School Sales Excellence Hub will collaborate on a series of educational events, with the first event being a roundtable discussion taking place on 9th September. Further details regarding this event will be announced in the coming days. This initiative underscores both organizations' commitment to fostering knowledge sharing and professional development within the sales community.
This partnership is set to deliver groundbreaking insights that will empower sales leaders and professionals to optimize performance through scientifically backed strategies.
About Hive Perform: Hive Perform is a next-gen AI-powered sales solution that leverages proprietary revenue intelligence to deliver pipeline visibility for sales leaders and actionable next steps for reps, helping leaders hit targets and grow revenue.
About Warwick Business School Sales Excellence Hub: The Sales Excellence Hub (SEH) is based out of Warwick Business School. It is a primary knowledge transfer hub for sales managers and sales professionals in the UK, connecting sales professionals with leading sales researchers to achieve sales thought leadership.