Closing the gap between Product Marketing and Sales

You’ve put in the work to get the messaging just right. The team’s aligned on the audience, the value, and the story you want to tell. The rollout feels ready.

Bad data doesn’t just clog your CRM, it quietly caps your revenue potential. Discover the hidden cost of dirty data, why it persists in scaling SaaS companies, and how a...

Your messaging changed. Did your reps?

Sales leaders are moving on from MQLs. Here’s why volume-based lead metrics fail, what’s replacing them, and how companies like Slack and Zoom are proving the model...

Updating deal rooms = hours wasted? Not anymore.

Sales forecasts built on gut instinct set B2B companies up for missed targets and wasted pipeline. Employ Hive’s three-pillar approach to build evidence-based...