R&D Labs #05: measuring playbook and messaging adherence

What it takes to break silos, align teams, and deliver for buyers in a world where strategy often dies in the field.

AI now sits in every sales stack. But if your tech can’t explain its nudges, you’re not just risking low adoption, you’re risking trust.

As Learning Technologies 2025 came to a close, one message became clear: training and content are no longer enough. For sales and revenue teams to succeed in 2025,...

Sales tech is shifting from insight to action. Here’s how Hive Perform makes agents actually move the deal forward.

It’s not a content problem. It’s an activation problem. The new messaging deck just dropped. Everyone nodded through the rollout. Then a new stakeholder joined mid-deal…...

Why forecasting today isn’t about how much pipeline you have. It’s about how much of it you can trust. You’ve got 4x coverage. On paper, the quarter looks fine. But one...