Hive Perform Privacy Policy

This Privacy Policy explains how Hive (“Hive”, “we”, “us” or “our”) collects, uses, shares and otherwise processes personal data when you interact with our websites, products and services, including Hive Learning and Hive Perform (together, the “Services”).

Hive is committed to protecting personal data and handling it responsibly in accordance with applicable data protection laws, including the UK GDPR, EU GDPR and other relevant privacy laws.

1. Who we are

Hive is a software-as-a-service provider offering learning, enablement and performance intelligence platforms to business customers.

Depending on the context:

    • Hive acts as a data controller when we determine the purposes and means of processing personal data (for example, website visitors, marketing contacts, or user account administration); and
    • Hive acts as a data processor when we process personal data on behalf of our customers in accordance with their instructions (for example, personal data uploaded to the Services by customers).

Where Hive acts as a processor, processing is governed by the applicable contract and Data Processing Addendum rather than this Privacy Policy.

2. Scope of this Privacy Policy

This Privacy Policy applies when Hive acts as a controller, including in relation to:

    • visitors to our websites;
    • individuals who create or manage user accounts;
    • individuals who contact us, attend events, or receive marketing communications; and
    • limited operational data generated through use of the Services (such as account administration and platform usage analytics).

This Privacy Policy does not govern:

    • customer data processed by Hive solely on behalf of customers as a processor; or
    • confidential business data uploaded by customers that does not constitute personal data.

Those activities are governed by customer contracts and Hive’s Data Processing Addendum.

3. Personal data we collect

Depending on how you interact with Hive, we may collect the following categories of personal data:

3.1 Identity and contact information

    • Name
    • Business email address
    • Job title and organisation
    • Business contact details

3.2 Account and usage information

    • User account credentials
    • Platform usage data (e.g. login timestamps, feature usage, device and browser data)
    • Preferences and settings

3.3 Communications

    • Correspondence with Hive (emails, support tickets, feedback)
    • Event registrations and webinar participation

3.4 Website and technical data

    • IP address
    • Device identifiers
    • Cookies and similar tracking technologies

3.5 Marketing and commercial data

    • Marketing preferences
    • Responses to campaigns or surveys

Hive does not intentionally collect special category personal data and asks users not to provide such data unless expressly required and permitted by law.

4. How we use personal data

Hive uses personal data for the following purposes:

    • to provide, operate and maintain the Services;
    • to create and manage user accounts;
    • to communicate with users and customers, including support and service notices;
    • to administer subscriptions and billing;
    • to improve and develop our products and services;
    • to ensure security, prevent fraud and misuse;
    • to comply with legal and regulatory obligations; and
    • to send marketing communications where permitted by law.

5. Legal bases for processing

Where required by applicable law, Hive relies on one or more of the following legal bases:

    • Contract – processing necessary to perform a contract with you or your organisation;
    • Legitimate interests – such as operating and improving our business, ensuring security, and communicating with customers (balanced against individual rights);
    • Consent – where required, for example for certain marketing communications;
    • Legal obligation – where processing is required to comply with applicable law.

6. Generative AI and analytics

Some Hive Services may include analytics or AI-assisted features designed to generate insights, recommendations or summaries based on data inputs.

Where personal data is involved:

    • Hive processes such data in accordance with customer instructions and applicable contracts; and
    • Hive does not use customer personal data to train or improve generally available or third-party AI models.

AI-generated outputs are probabilistic in nature and provided for informational purposes only. Users remain responsible for reviewing and validating outputs before relying on them.

7. Sharing personal data

Hive may share personal data with:

    • Affiliates within the Hive group;
    • Service providers and subprocessors who support our operations (such as hosting, analytics, customer support and security);
    • Professional advisers (legal, accounting, auditors);
    • Regulators or authorities, where required by law.

All service providers are subject to appropriate contractual safeguards.

Hive does not sell personal data.

8. International transfers

Hive may transfer personal data outside the UK or EEA, including to the United States, where necessary to provide the Services.

Where required, such transfers are protected using appropriate safeguards, including standard contractual clauses and other lawful transfer mechanisms.

9. Data retention

Hive retains personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods vary depending on the nature of the data and the context in which it is processed.

10. Security

Hive implements appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration.

Further information about Hive’s security practices is available via Hive’s Trust Centre.

11. Your rights

Depending on your location, you may have rights to:

    • access your personal data;
    • request correction or deletion;
    • object to or restrict processing;
    • request data portability; and
    • withdraw consent where processing is based on consent.

Requests can be made using the contact details below. Hive may need to verify your identity before responding.

12. Cookies

Hive uses cookies and similar technologies to operate and improve its websites and Services.

Details of cookies used and how to manage preferences are available via our cookie notice or banner.

13. Children

Hive Services are not directed to children under 18, and Hive does not knowingly collect personal data from children.

14. Changes to this Privacy Policy

Hive may update this Privacy Policy from time to time. The latest version will always be available on our website, and the “Last updated” date will reflect the most recent changes.

15. Contact us

If you have questions about this Privacy Policy or Hive’s data practices, please contact:

Email: dataprotection@hivelearning.com