Enablement metrics: Six months later, what's changed (and what hasn't)

Back in August, the Sales Enablement Collective published a piece on enablement metrics. It was thoughtful and grounded about why metrics matter: they're your roadmap,...

Over the last year, anxiety about AI replacing human work has shifted from abstract speculation to something that feels operational. When large technology companies...

Over the last year, AI has been rapidly embedded into GTM workflows. Teams are generating outbound emails, LinkedIn posts, call summaries, and follow-ups at...

Deal rooms have become increasingly common in B2B sales. As buying cycles stretch and more stakeholders enter the process, teams are looking for better ways to keep...

A year ago, everyone was obsessing over the perfect prompt template. You may remember using some yourself, or having to be very specific with your wording to get the...

Most deals don’t die at the finish line. They fade weeks earlier, quietly, invisibly, and almost always for predictable reasons.