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You Can’t Coach a Call You Didn’t Understand
Hive Perform shows you what mattered, right after it happens.
The 8 Trends Shaping Buyer Intelligence in 2025 (and What to Do About Them)
Sales has no shortage of data. What it lacks is clarity on what buyers actually need to move forward.
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Buyer Intelligence vs. Sales Intelligence: What’s the Real Difference?
Everyone says they want to be buyer-led. But most sales teams still measure success based on what the rep did, not what the buyer needs.
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Why Reps Lose Deals After a Great Meeting (and What to Do Next)
Monday: The rep runs a smooth discovery call. The champion’s engaged, shares pain points, and agrees to pull in a technical stakeholder. Wednesday: A tailored demo runs...
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The Buyer’s in Control. So Why Are We Still Forecasting Like It’s 2015?
CRM stages. Activity logs. Rep sentiment. They’ve been the foundation of B2B forecasting for over a decade.
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What’s Stalling Your Pipeline? It’s Not What You Think.
It’s not pricing. It’s not competition. It’s not even that your rep forgot to follow up.
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