At Learning Technologies 2025, sales leaders were clear:
The problem isn’t access to data. The problem is that most data doesn’t move deals forward.
Traditional enrichment tools still patch CRM fields with scraped job titles, old funding reports, or static company snapshots. It looks useful. But buyers evolve faster than that. Priorities shift mid-cycle. New stakeholders emerge without warning. Budget conversations change course.
If your enrichment doesn’t capture these shifts in real time, you’re not accelerating deals, you’re just decorating CRM records.
Hive Perform fixes that.
We enrich your pipeline with the most accurate and underused source of truth:
what buyers actually say.
After every call, Hive Perform doesn’t just record keywords or transcripts.
We extract the signals that shape deal strategy and act on them.
Hive Perform enriches post-call buyer intelligence across five critical dimensions:
Active priorities. What matters now and not what marketing assumed last quarter.
Decision dynamics. Who's newly involved, how much influence they hold, and how the decision structure is evolving?
Objection signals. Emerging risks surfaced in real conversations, often before formal objections are raised.
Change triggers. Organizational shifts like restructures, new leadership, or budget reallocation that impact deal momentum.
Internal updates. Hiring moves, M&A signals, leadership changes heard directly from buyers, not external alerts.
And unlike traditional enrichment platforms, Hive doesn’t leave this intel buried.
We connect it straight into your systems, refining buyer profiles, and powering guidance for your next move.
What makes Hive Perform different isn’t just what we capture.
It’s how we turn every insight into action.
Perform Agent is more than a passive repository. It’s an embedded, execution-driven teammate analyzing post-call insights and turning them into next-step guidance for reps, in real time.
Here’s what Perform Agent does after every critical conversation:
Maps stakeholders dynamically, including new influencers or decision-makers who emerge mid-cycle.
Updates buyer personas based on live conversations - what they care about, what they need next, what objections they may surface.
Surfaces tailored prep guidance ahead of the next meeting so reps adapt to changes instead of repeating outdated plays.
Flags internal events and recommends calibrated follow-up actions that match evolving buyer realities.
For example:
"Your buyer mentions a new CFO is getting involved.
Hive Perform doesn’t just log the update.
Perform Agent flags the CFO as a priority stakeholder, highlights financial metrics they’ll focus on, and suggests a tailored next move like sending a business case centered on cost efficiency and ROI."
That’s not static enrichment.
That’s enablement at the speed of real-world sales.
Most enrichment tools update static fields.
Hive Perform updates your entire sales strategy guiding your next move based on what buyers actually say.
We keep your buyer data current, contextual, and actionable ensuring your team doesn’t just track conversations. They move deals forward, based on real shifts inside the account.
No noise. No wasted motion. No stale CRM records.
Just precise, adaptive action where it matters most.
Because when your enrichment captures the reality buyers live today,
Your sales execution accelerates tomorrow.