Updating deal rooms = hours wasted? Not anymore.
Deal Rooms Without the Admin: How AI + MCP Automates Updates
Sales teams rely on deal rooms for visibility, but keeping them updated is a grind. Notes pile up, fields go stale, and reps lose hours copying details from calls into Notion or CRM. The cost isn’t just time - outdated deal rooms mean leaders are coaching from bad data.
That’s why in our latest R&D Labs, Hive Perform CPO Max van Steen introduces the Hive Perform's MCP server, a new way to connect AI directly into deal workflows.
Ask AI about any deal: Reps can ask Claude for details like value, status, or next steps - without hunting in dashboards.
Instant deal analysis: Behind the scenes, the MCP server pulls the right data, packages it, and returns context in seconds.
Update deal rooms automatically: Instead of typing up notes or editing fields, reps can simply ask MCP to update the deal room. The AI fills in momentum, actions required, and status updates in real time.
For reps: no more admin drag. For managers: live deal rooms with reliable data. For leaders: pipeline reviews based on what’s really happening, not what was remembered last.
This is how AI moves from being a side tool to being embedded in daily workflows - taking repetitive tasks off the rep’s plate and making deal data both accurate and actionable.
The MCP server is Hive Perform’s bridge between AI models and the systems sales teams actually use. By connecting call data, CRM updates, and deal rooms, it ensures conversations flow directly into execution - without human re-entry.
As Max puts it in the video: “Instead of hours of manual updates, you ask Claude - and the deal room updates itself.”
Apply to become a beta tester for our latest features by reaching out here.