The Layer That Moves Deals Forward
Modern sales tech stacks are full of insight but short on action.
You’ve invested in enrichment tools to find the right accounts. You’ve built out infrastructure to manage your pipeline. You’ve layered on revenue intelligence to inspect calls and rep activity. But for all that sophistication, deals still stall.
Not because your team isn’t working hard.
Because your stack still can’t answer one critical question:
Is this deal actually moving forward?
That’s where Hive Perform fits in.
Let’s break down the three layers most GTM teams already have and what each still misses.
What they do well:
Identify high-fit accounts
Enrich contact and firmographic data
Trigger outbound at scale
What they miss:
No signal on who matters inside the deal
No view into stakeholder engagement or buying dynamics
Great at starting conversations but blind once you're in them
What they do well:
Structure pipeline and deal data
Automate task flows and record-keeping
Provide centralized GTM operations
What they miss:
Rely on manual rep inputs subjective, inconsistent, delayed
Can’t detect buyer-side silence or changes in momentum
Provide visibility on what’s been logged not what’s actually happening
What they do well:
Record and analyze call content
Track rep activity and engagement
Flag risks based on rep behavior and conversation dynamics
What they miss:
Analyze what was said not what the buyer did
Miss silent blockers, unengaged stakeholders, stalled initiatives
Useful for inspection but don’t enable intervention
Hive Perform doesn’t replace your stack. It completes it by closing the last-mile gap between insight and action.
| Layer | Purpose | Missing Piece |
|---|---|---|
| Enrichment | Find who to contact | No stakeholder mapping or buyer-side intelligence |
| Core Infrastructure | Manage pipeline + workflows | No signal on engagement, urgency, or influence |
| Revenue Intelligence | Analyze calls + rep activity | No execution visibility across the full buying committee |
| Execution Intelligence | Guide action in real-time | Hive Perform tracks, scores, and nudges based on buyer behavior |
Let’s walk through a real-world contrast:
A rep prepares for a renewal call by checking CRM notes and last week's call summary.
The economic buyer doesn’t attend but the call still gets logged as “positive.”
The deal moves to commit. No one notices Legal hasn’t been engaged.
Two weeks later, it dies in the CFO’s inbox. No urgency. No consensus. No signal.
It’s not a pipeline problem. It’s a perception problem.
Before the call, the rep sees a momentum drop in buyer engagement flagged by Perform Intelligence.
Perform Agent identifies that Finance and Legal haven't been looped in, based on deal stage and history.
The rep gets a pre-call nudge with recommended messaging that’s worked with CFOs in similar companies.
After the call, Perform Intelligence updates stakeholder influence scores and suggests the next best action automatically.
Execution intelligence makes the difference. It doesn’t just highlight what’s wrong. It guides what to do next.
Execution isn’t just a rep problem. It’s a team sport. Hive Perform’s intelligence unlocks new clarity across every GTM function:
Sales Enablement sees where reps are getting stuck and generates training that aligns to real-world gaps.
Product Marketing tracks which value props resonate across different segments and tunes messaging based on deal-level insight, not survey results.
Revenue Leaders don’t just review pipelines. They can intervene because they finally have visibility into which deals are moving and why.
Most sales tech stacks show you what happened.
Hive Perform shows you what’s missing and what to do about it.
You’ve invested in intent. You’ve built the infrastructure. You’ve rolled out revenue intelligence.
But execution, the layer where deals are won or lost has been left behind.
Until now.
🔗 See how Hive Perform completes your sales tech stack →