The Strategic Imperative of Revenue Enablement





Data-driven, integrated approach across go-to-market teams.



Speaking with leaders, sales reps and learning teams across companies of all sizes - from 50 to 50,000 employees over the past month, there's a consistent theme.





Despite having more training content than ever, adoption and impact from enablement resources is trending downward.


However, companies implementing integrated revenue enablement that closes feedback loops and connects across GTM departments are seeing dramatic results:

  1. 30 days faster to first deals for new reps
  2. 20% increase in deal velocity
  3. 36 days faster change implementation


Traditional enablement approaches are failing and business are at risk of being left behind by the competition. With 92% of business seeing less than 30% repeat engagement on their enablement content.


This ebook will unpack the why, the current reality, and the path forward!