How Fospha increased deal capacity by 47% with Hive Perform

The challenge

Fospha’s sales team was scaling quickly. With rapid growth came the challenge of keeping every conversation and process aligned, from first meeting to closed deal. The team had strong sellers and a powerful story, but reviewing calls and measuring improvement across reps still took time.

As Chief Revenue Officer Tom Sheepshanks put it:

“I wanted to answer two critical questions. First, are we doing the right things from a process perspective end to end? And second, is everyone doing the right things within that process?”

Coaching was happening, but it was time-consuming and often reactive. Sales enablement sessions required hours of planning, and it was hard to tell which new messaging or process changes were actually making a difference.

Tom’s goal was simple, create a system that gave the team confidence their process was improving over time, without adding complexity or admin.

The fix

Fospha used Hive Perform to connect every part of their sales motion, from how messaging was used in calls to how effectively reps followed key actions across deal stages.

“In terms of getting up and running, we put all of the context in Hive in terms of messaging frameworks and the different actions that we want the sales people and sales team to be doing per stage, it's really easy.”

Instead of relying on one-off training sessions, the team could see how their new messages landed in real buyer conversations. Leaders could instantly pinpoint which parts of the process were working and where alignment was slipping.

And for reps, Perform became a daily coach, surfacing next steps, relevant snippets, and recommendations after every call.

The update that redefined feedback for Fospha’s team

As Hive evolved, Fospha’s team noticed a change in how feedback flowed. The introduction of structured “Next Time Ask” sections in call summaries became a favourite feature across the team.

Ali Algrieri, Senior Sales Executive at Fospha, shared his thoughts:

“Really enjoying the latest update to the feedback! It feels aligned with how we internally review our calls. Especially loving the ‘Next Time Ask’ section, that’s what I focus on a lot after calls, making sure I get to the root problem and really understand the business impact.”

That update transformed how feedback sessions worked. Now reps get personalised coaching prompts focused on discovery depth and business outcomes, helping them improve the why behind every question they asked.

The measurable impact

For Fospha, Hive didn’t just improve visibility, it changed capacity and consistency.

“A year ago, before Hive, each rep would work around 15 new deals per month,” Tom explained. “Now that’s up to 22. It is a great testament to how much time you can save by putting something like Hive in.”

By embedding enablement directly into Hive, the team eliminated time spent organising group sessions, updating templates, or manually reviewing calls. Instead, learning happened continuously, in small, focused steps after every customer interaction.

“Especially when you're in a scaling business that's growing really quickly, getting that sense of control and confidence back in terms of the things that you want to be done and being done is completely transformative from my perspective.”

The takeaway

Fospha turned sales feedback into a growth engine. With Hive Perform as the connective layer across process, messaging, and coaching, the team now runs a scalable, data-backed system for improvement.

What once took hours of coordination now happens automatically, helping Fospha’s sellers spend less time reviewing and more time improving.

Ready to see how Hive Perform can do the same for your team?

Start your free trial today and experience how effortless sales execution can be.