Pricing & Value Protection

Inconsistent pricing is eroding margins. Create a consistent approach to value framing across the team.

Create consistency in how your team talks about pricing and stop the race to the bottom. This initiative coaches reps to anchor on value before introducing price, handle pricing objections with confidence, and resist the urge to discount at the first sign of pushback. Hive grades each pricing conversation on value framing, timing of price introduction, response to pushback, and whether reps created urgency around commercial terms. Designed for scaling SaaS teams where pricing inconsistency across the sales floor is eroding margins and creating internal confusion.