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The problem we’re solving
You’ve built a brilliant new pitch deck. You’ve refined your product messaging.
But… are your reps actually saying it the way you intended in live customer calls?
Traditionally, sales leaders relied on:
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Coaching sessions weeks after the fact
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Pitch practice in artificial settings
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Hours of manual call reviews
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Subjective feedback that’s hard to scale
That process is slow, reactive, and hard to maintain, especially when messaging changes often.
How we’re working on it
Our latest R&D initiative focuses on AI-powered messaging adoption and coaching.
Here’s how it works in Hive Perform:
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A rep has a live call.
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Our system analyzes that call against both the old and the new product messaging.
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The AI agent pinpoints if the rep is sticking to old patterns or using the updated messaging.
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Immediately after the call, the rep receives a short enablement email with:
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Positive reinforcement for what went well (e.g., rapport building)
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Specific moments where they fell back into old messaging
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Suggestions for how they could have handled that part of the conversation differently
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The system also scores the rep’s alignment to the new messaging so leaders can track progress over time.
Because feedback arrives while the call is still fresh, reps can connect the insight to the exact moment and adjust before the next conversation.
What success looks like
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Faster adoption of new messaging, without waiting for the next enablement cycle.
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Clear visibility for leaders on who’s using the new story and where it’s breaking down.
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A measurable improvement in how messaging lands with buyers, tracked over time.
Why this matters now
In a world where messaging can shift weekly, modern enablement needs to operate at the speed of the market, not the speed of your next quarterly training.
We’ll be diving deeper into this R&D work and how AI is reshaping sales enablement in our upcoming event with Warwick Business School’s Sales Intelligence Hub - AI and Human Sales: The CRO’s Performance Playbook - an invite-only roundtable for revenue leaders focused on sharpening sales execution.
👉 Join the conversation at the event
