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Revenue teams generate more data than ever. This includes every call, every email and every pipeline update. But most teams still struggle to turn all of that information into clear strategy, consistent execution and day-to-day coaching that actually moves the dial.
That is the layer Hive Perform was built for.
Not to replace call recording tools or to replicate conversation intelligence. But to sit above the raw activity of your GTM engine and turn it into guidance, clarity and performance.
Leaders don’t just need visibility into conversations. They need a system that connects everything across pipeline, messaging, rep behaviour and customer signals. They need one place where deals, coaching and strategy actually come together.
1. Hive brings together every signal from your pipeline into one strategic view
Your tech stack already captures plenty of information:
- CRM holds deal stages
- Call recording tools hold conversations
- Email and calendar systems show engagement
- Your playbook holds the guidance
Hive becomes the platform that unifies all of these signals and transforms them into something usable. It summarises deals, identifies risks, maps stakeholders and answers questions about any opportunity using all available context. The rep never has to enter anything manually. Hive consolidates calls, emails, CRM notes and meeting content into one coherent view.
This gives leaders a strategic and objective lens on how deals are progressing rather than relying on how reps feel things are going.
2. Hive works with or without Gong
Gong focuses on conversational intelligence. It captures and analyses customer–rep interactions so teams can understand how conversations unfold and where behaviours can improve. Hive sits above that layer. When a team uses Gong, Hive ingests the transcripts and uses them as one of many inputs to generate playbook summaries, next steps, risk signals and coaching programs tailored to your methodology.
But Gong isn’t required for Hive to work. Hive can achieve the same outcome by integrating with other call recording tools and pulling transcripts directly from those systems. In both configurations, Hive remains the action and consolidation layer. It interprets the raw signals coming from your stack, connects them to how your sales process actually works and turns them into clear guidance for reps and leaders.
3. Coaching becomes continuous. Personalised. And completely automated.
Traditional coaching is episodic, subjective and dependent on manager bandwidth.
Hive changes this model entirely by identifying skill gaps automatically and generating personalised coaching programs that run in the background. Every rep receives:
- Pre-call guidance with reminders of the behaviours that matter for the upcoming deal
- Post-call feedback emails with specific, contextual improvements
- Examples from your top performers, so coaching becomes uniquely tailored to your business
Reps improve daily because they receive feedback daily.
Managers no longer need to manually review calls for developmental gaps. Hive does it automatically, objectively and at scale.
Since Hive Perform provides actionable insights on how to improve, reps become invested in their development. Coaching shifts from being an event to becoming a habit.
4. Hive understands your methodology, so the output is higher quality and immediately usable
Most systems analyse activity generically. Hive takes the opposite approach.
It learns your qualification frameworks, your value propositions, your messaging and your playbook before it generates a single insight.
That means Hive evaluates each conversation, each deal and each behaviour through your definitions of good discovery, good qualification and good value articulation.
This is why Hive can tell you:
- Whether the rep truly established authority, not just whether the word “authority” appeared
- Which customer pain points correlate with wins or losses in your pipeline
- When messaging lands well, and when it falls flat
- Where positioning gaps are emerging in the market
Because Hive understands the framework first, the output is sharper and more accurate than generic AI prompts or keyword-based analysis.
The takeaway
Your call intelligence tools give you clarity on what happened in conversations. Hive takes that information, alongside everything else in your stack, and translates it into meaningful guidance for the deal.
Your CRM shows the current state of your pipeline. Hive helps teams understand how deals are progressing and what needs attention.
Your enablement function defines the sales approach. Hive brings that approach into the flow of work so it’s reflected in day-to-day behaviour rather than sitting in documents.
Whether you use Gong or another call recorder, Hive becomes the layer that brings your signals, frameworks and activity together into a single, coherent system for execution and improvement.
