.png?width=24&height=25&name=Network%201%20(1).png){kind=small}
As ShopTalk 2025 draws near everyone is talking about about the transformative impact of AI, customer experience trends and the ongoing evolution of ecommerce and retail technologies.
At Hive Perform, we’re not just observing these shifts, we’re actively working to help sales leaders stay ahead of the curve.
As AI continues to reshape industries, we’re ready to weigh in on the major discussions that will take place at ShopTalk, offering our insights on how businesses can optimize their go-to-market (GTM) strategies in the face of these emerging trends.
AI’s growing role in e-commerce and retail for sales execution
AI is undoubtedly going to be the most talked-about topic at ShopTalk 2025 and it’s no surprise. From personalization at scale to predictive analytics, AI-powered technologies are transforming how businesses engage with customers and streamline their operations. At Hive Perform, we’ve seen firsthand how AI-driven insights can optimize sales performance, and we’ll be watching closely to see how AI is applied to the customer journey, marketing automation, and inventory management.
AI's role in predicting buyer behavior, automating routine tasks, and improving targeting is something sales leaders must harness. For B2B sales teams, staying on top of these innovations is key to maintaining competitive edge.
At Hive Perform, we believe that predictive analytics and real-time insights are the future of sales, enabling reps to focus on high-impact tasks while AI handles the rest. As ShopTalk dives deep into these AI applications, expect discussions on how these tools will move beyond theory into real-world sales execution, just as we’ve seen with Hive Perform’s own real-time performance insights.
Navigating sales challenges in a digital-first world
In addition to emerging technologies, ShopTalk 2025 will highlight the pressing challenges sales leaders face in a digital-first world. At Hive Perform, we’ve seen how long sales cycles, multiple stakeholders, and trust-building in a virtual environment can slow down momentum.
For B2B sales teams, these challenges are even more amplified, with the added complexity of managing huge volumes of data and demonstrating the ROI of sophisticated marketing and sales tech solutions.
Sales leaders today must juggle various priorities: aligning the sales team, leveraging vast amounts of customer data, and ensuring their tech investments lead to measurable results. As these challenges take center stage at ShopTalk, Hive Perform will be watching closely for discussions on how AI-driven insights can help sales teams build trust, streamline complex sales cycles, and prove the ROI of technology investments.
How AI in FinTech and payments is improving e-commerce transactions
FinTech innovations are also expected to feature prominently at ShopTalk 2025, particularly with the integration of AI into payment processes. As B2B companies continue to adapt to digital wallets, BNPL services, and real-time payment solutions, Hive Perform sees the future of payments as intertwined with AI-powered security and fraud detection.
Sales teams in FinTech and payments will need to find ways to adapt these innovations into their strategies. We anticipate discussions at ShopTalk on how payment optimization tools are empowering businesses to lower costs, improve transaction speeds, and provide more personalized payment experiences to customers.
We’ll be looking for insights into how AI is helping sales leaders manage complex payment pathways, improving risk management, and simplifying the process for cross-border payments, all of which are crucial elements of the B2B sales cycle.
How retail media networks optimizing ad campaigns with AI
Another hot topic at ShopTalk 2025 is the growing prominence of retail media networks and their role in shaping B2B advertising strategies. We’re especially intrigued by how AI is being used to optimize creative elements and campaign performance within these networks.
With AI-powered media optimization, sales leaders can gain real-time insights into what’s working (and what’s not) in their campaigns, which is invaluable in an environment where ROI is everything.
Hive Perform is particularly interested in seeing how media technology solutions leverage AI for real-time data analytics to enhance ad performance and targeting, helping brands cut through the noise in an increasingly cluttered market.
Data-driven decisions are the key to FinTech's future
Lastly, the overwhelming theme throughout the event was the need to better leverage data. While companies are collecting more data than ever, many are struggling to use it effectively. Whether it’s in underwriting, fraud prevention, or sales performance, data needs to be harnessed in real-time to drive decisions.
Innovation and efficiency to stay ahead
As ShopTalk 2025 approaches, we’re eager to hear how these emerging trends will impact B2B ecommerce, sales enablement, and FinTech solutions.
We believe that companies looking to succeed in 2025 must embrace AI-driven innovation, stay aligned with evolving customer needs, and equip their sales teams with the tools they need to drive real-time sales performance.
The future is already here, and at Hive Perform, we’re ready to help sales teams optimize their strategies using the power of AI, ensuring they don’t just survive the changes, but thrive in them.
Going to be at ShopTalk 2025?
