State of Sales in 2025 – Market Report: The Strategic Imperative of Buyer Intelligence in B2B Markets

Modern sales isn’t about activity, it’s about understanding buyers better than your competitors. This new report explains why Buyer Intelligence is fast becoming the single most important capability for revenue teams that want to win in 2025.

Today’s B2B buyers aren’t waiting to be sold to. They do their research, loop in multiple stakeholders, and often make decisions before a rep gets involved. But most sales tools still track what the rep did, not what the buyer needs. That’s where Buyer Intelligence comes in.

In State of Sales in 2025 – Market Report: The Strategic Imperative of Buyer Intelligence, we map out how leading teams are transforming sales execution by getting closer to buyer behavior, context, and motivation and using that insight to drive action in the moment.

What You’ll Learn:

• The Buyer Has Changed. But Most Sales Models Haven’t: Get a clear view of how today’s buying journeys work: anonymous, nonlinear, and high-stakes.
• From Data to Decisions: Why BI > Activity Tracking: See why tracking rep activity isn’t enough and how teams are using psychographics, committee maps, and real-time signals to close the gap.
• The Role of AI in Buyer Intelligence: Understand how modern platforms are using AI to surface insights, automate next-best actions, and guide reps when it matters most.
• Real ROI from Real Teams: Discover the business impact of Buyer Intelligence from 2x deal sizes to 30% faster cycles and lower CAC.

Whether you’re a sales leader looking to drive consistent performance, or a revenue team building your GTM edge, this is your playbook for buyer-centric execution in 2025.

Enter your email address below to get the full report and learn how Buyer Intelligence is reshaping sales in 2025.