Strategy Drift Happens. Hive Perform Helps You Catch It Before Your Forecast Slips.

Most GTM teams assume their strategy is being followed.

Product marketing defines USPs. Sales enablement builds decks. Leaders align on positioning. Then… no one tracks if any of it lands in live deals.

By the time leaders realize something’s off, the quarter’s nearly over and the pipeline’s already leaking.

That’s what Hive Perform’s Strategy Reports are being built to solve.

From Strategy in Slides to Strategy in the Field

Hive Perform is actively developing Strategy Reports in partnership with early users. They’re designed to give sales leaders a high-resolution view of how their GTM strategy plays out in the field - deal by deal, rep by rep, buyer by buyer.

This isn’t a call summary tool or post-mortem dashboard. It’s a new layer of execution intelligence that asks a fundamental question:

Are we really selling the way we said we would?

What We're Building

Strategy Reports are structured around three core lenses, each grounded in real deal behavior:

🔹 Buyer Signals Analysis

• USP Alignment: Are we leading with the right differentiators? Are buyers reacting?

• Common Objections: What’s stalling deals and how well are we handling it?

🔹 Rep Performance Analysis

• Action Analytics: Are key sales actions being executed across stages?

• Product Messaging: Are reps using the right product narratives and are they landing?

• Rep Skills: What skills show up in calls and which ones are missing?

🔹 Email Reports

• Sales Leader Weekly Insights: Condensed strategy-performance summaries inside weekly updates

• Daily Leader Updates: Snapshot reports sent daily to provide real-time visibility into pipeline shifts, team alignment, and execution signals

• Rep & Leader Briefings: Personalized prompts for reps and managers to improve execution mid-cycle

These reports will be filterable by team, time range, rep, and sales stage allowing leaders to pinpoint breakdowns and track momentum at a strategic level.

This isn’t just about what reps said. It’s whether the strategy landed, drove action, and actually moved the deal forward.

Tracking Change Over Time

A major focus of Strategy Reports is comparative reporting so leaders can stop guessing whether a messaging rollout worked or if a training initiative made a difference.

GTM teams will be able to:

• Compare USP effectiveness quarter-over-quarter

• Track how objection handling improves across launches

• Monitor if action execution is increasing across key moments like discovery or proposal

This gives GTM leaders a repeatable way to answer, “Is our strategy improving?” before it shows up (or fails to) in the forecast.

Built on Behavior, Not AI Guesswork

Hive Perform’s advantage isn’t just AI, it’s data that understands execution.

Strategy Reports don’t rely on vague LLM summaries or keyword detection. They’re built on structured, action-level data: who said what, when, to which buyer and what happened next.

This allows for:

• Clean attribution of deal outcomes to actions and messages

• True validation of strategic GTM decisions in the wild

• Early warning signals before the quarter slips off course

Where Strategy Reports Fit in the Hive Perform Flywheel

Strategy Reports are part of Hive’s broader system of sales execution what we call the Sales Growth Flywheel:

Strategy Clarity → Deal Fit Insight → Initiatives (Coming Soon) → back to Strategy

• Strategy Reports help diagnose if your GTM plan is working

• Deal Fit help prioritize the pipeline that best aligns with your strengths

• Initiatives (in experimentation) will suggest next-step tactics for reps and teams

This virtuous cycle keeps execution aligned to your real market, not just internal belief.

What Makes Strategy Reports Different

• They validate your strategy, not just your reps.

• They focus on what buyers do, not just what reps say.

• They highlight the gaps you can act on, while the deal is still alive.

This is the new frontier of sales execution: strategy clarity at the speed of the deal cycle.

Want to see Strategy Reports in action?

If you want to track whether your strategy is landing in live deals, request a live demo from our team today.