Why Your Pitch Isn’t Landing and What We’re Testing Instead

It starts with a pattern sales leaders know all too well.

You spot a rep skipping a critical part of the pitch.
The deck is up. Training happened. Feedback was shared.
But the behavior doesn’t change.

Most teams respond with what they know:
A Slack reminder.
A team session.
Another content drop.

But it rarely sticks because most sales fixes happen outside the rep’s workflow.

By the time the guidance shows up, the moment to act has already passed.

We’re testing a different kind of fix

At Hive Perform, we’re experimenting with something we call Initiatives.

They’re lightweight, behavior-specific interventions designed to help reps fix critical execution gaps inside their daily workflow, not after the fact.

The goal is simple:

“I want to fix what’s not landing in the pitch in a way that sticks.”

Here’s how it works:

1. Detect the gap
Say reps are skipping “decision process” questions in Stage 3 demos. It’s hurting conversion. Hive Perform flags the behavior.

2. Launch the Initiative
Sales leaders hit “Activate.” No long prep. No teamwide rollout. The fix is live.

3. Target the right reps
Only the reps who need it get enrolled. No wasted cycles.

4. Guide the moment
Over the next 30 days, reps receive:

• Nudges before calls (e.g. “Don’t forget to confirm decision process, here’s what top reps do”)

• Feedback after (“You nailed it, great job handling decision process”)

• Optional AI roleplay to sharpen the skill

5. Track what changed
At the end, leaders see a clear report:

• Did the behavior improve?

• Did the deal move?

• Did it stick?

What makes this different

Traditional enablement is education-led:
Teach the skill → Hope it shows up.

Initiatives are execution-led:
Guide the moment → Measure the outcome.

• Not more content. Timely prompts.

• Not “everyone.” Just the rep who needs it.

• Not “training completed.” Behavior changed.

This is what enablement looks like when it’s built for execution.

Why it matters now

Today’s sales cycles are tighter.
Buyers are more informed.
Messaging changes fast.

But most sales orgs still rely on fixes that lag behind the problem.

In a world where the average rep sees hundreds of messages and tasks a week, we need less noise and more precision.

That’s what Initiatives aim to deliver.
A targeted layer of performance improvement, right where it matters: in the deal.

What’s next

Initiatives are still in early-stage testing.
We’re piloting with sales teams who want to:

• Shorten the gap between feedback and action

• Track the real impact of enablement

• Turn insight into execution without extra overhead

If that sounds like you, start here:

👉 Read the original Hive Perform Lab#03:
The pitch isn’t landing isn’t a diagnosis. It’s a call to action.

It breaks down how Initiatives work, what we’re learning from early pilots, and where we’re headed next.

Let’s fix what’s not landing, in the field, not the boardroom.