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Do You Need Conversation Insights Or Deal Execution?
Comparing Chorus by ZoomInfo and Hive Perform for Modern Sales Teams
Most sales teams don’t lack data.
They lack direction.
Conversation intelligence tools like Chorus by ZoomInfo promise to fill that gap by giving sales leaders visibility into what was said on a call.
But for leaner teams moving fast, the real challenge isn’t tracking conversations.
It’s making sure the right actions actually happen afterward.
That’s where Hive Perform comes in.
While Chorus shows what happened in a conversation, Hive Perform guides what to do next—turning sales data into buyer-aligned execution, in the moment, for every deal.
Two Platforms. Two Purposes.
Chorus by ZoomInfo delivers conversation intelligence. It captures and transcribes calls, then analyzes them to highlight what happened: who spoke, which objections came up, and how the buyer responded. It’s designed to help managers coach and reps reflect.
Hive Perform delivers execution intelligence. It identifies what matters most right now where deals are slipping, which buyers have gone quiet, and what action will keep momentum. It’s designed to help reps move deals forward and help leaders understand why performance is or isn’t happening.
The real difference?
Chorus gives you better visibility into the conversation.
Hive Perform makes sure the right actions follow.
One helps you learn from what happened.
The other helps you execute what needs to happen next.
What Each Platform Helps You Do
| What You Need | Chorus by ZoomInfo | Hive Perform |
| Track what happened in a conversation | ✅ Conversation transcripts, sentiment analysis, coachable moments | ✅ Ingests transcripts from any conversation intelligence tool to extract what matters—buyer goals, objections, missed steps—then turns it into next-step guidance for action |
| Get visibility into rep behavior | ✅ Manager-led review of call quality and talk-time patterns | ✅ Perform Agent identifies behavior gaps based on actual deal progression, not just call activity |
| Understand buyer behavior | ⚠️ Inferred through call sentiment and frequency | ✅ Buyer activity tracked across deals, with Perform Agent flagging drop-offs, stalled engagement, and next-best actions |
| Coach reps to improve | ✅ Manager-driven coaching via playlists, scorecards, and flagged moments | ✅ Perform Agent surfaces patterns in behavior tied to outcomes, helping leaders coach where it counts |
| Prioritize deals and actions | ⚠️ Insights available through manager dashboards (e.g., engagement signals, competitive mentions) | ✅ Perform Agent proactively tells reps what needs attention today, based on real-time buyer signals |
| Forecast with context | ⚠️ Conversation-based deal risk indicators through Revenue Intelligence | ✅ Execution-linked forecasting based on rep behavior and buyer engagement, surfaced via Perform Intelligence |
| Deliver timely guidance to reps | ⚠️ Post-call coaching and manager-led feedback required to prompt rep action | ✅ Deal-specific nudges, prep, and follow-up guidance delivered in the flow of work via Perform Intelligence and Perform Agent |
Built for Different Moments in the Sales Cycle
If your team needs:
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A searchable library of sales calls
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Tools to coach reps based on how they speak
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Insights into messaging, tone, and objections
Chorus by ZoomInfo is a strong choice. It’s built for review helping teams reflect on what was said and improve over time.
If your team needs:
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Guidance on how to move deals forward
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Nudges based on what buyers said or didn’t do
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Clarity into why deals are stalling and what to do next
Hive Perform delivers where conversations leave off. It’s built for the deal moment when timing, execution, and buyer understanding matter most.
The Real Choice: Post-Call Reflection vs. In-the-Moment Execution
Sales leaders tell us the same thing:
“We don’t need another dashboard. We need a system that tells us what’s missing before the quarter’s over.”
That’s why modern revenue teams are choosing Hive Perform. It’s not just about call visibility. It’s about deal progression.
Hive Perform helps you:
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Identify which deals are at risk (and why)
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Understand how reps are executing
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Deliver buyer-specific next steps across the team
While Chorus shines in surfacing coachable moments, Hive Perform is built to act on them right when they matter.
Conclusion: Choose the Tool That Matches Your Moment
Both Chorus and Hive Perform bring real value.
But they were built for different jobs.
Chorus helps you reflect.
Hive Perform helps you execute.
For teams with a solid coaching culture and the time to analyze every call, Chorus is a powerful way to uplevel rep conversations.
For leaner, fast-moving sales teams especially in the 50–200 rep range where consistency, execution, and clarity are make-or-break, Hive Perform fills the real gap:
- Knowing what to do.
- And doing it, in time to win.
👉 See how buyer-aligned execution changes everything.
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