Introducing Contacts: Hive Perform’s New Way to Unlock Stakeholder Visibility

Hive Perform’s new Contacts feature solves this by bringing CRM data, call transcripts, and AI-powered insights together in one place. To unpack what this means for sales teams, our Head of GTM, Saul, sat down with Senior Product Manager Leah Rosendahl.

An Interview with Leah Rosendahl, Senior Product Manager at Hive Perform

Sales leaders and CROs know the struggle: reps spend too much time piecing together who’s in a deal, what matters to them, and whether the right people are engaged.
Forecasts become shaky, and pipeline visibility suffers.

Hive Perform’s new Contacts feature solves this by bringing CRM data, call transcripts, and AI-powered insights together in one place. To unpack what this means for sales teams, our Head of GTM, Saul Lew, sat down with Senior Product Manager Leah Rosendahl.

What is the Contacts feature in Hive Perform?

Saul: Let’s start with the basics. What is Contacts, and why did we build it?

Leah: Contacts is a new page within our Deal Page that gives reps and leaders complete stakeholder visibility. Instead of juggling Salesforce, HubSpot, and scattered call notes, reps can now see all deal participants in one place.

But more than that, Hive Perform’s AI analysis engine builds contact profiles with:

• Key Facts – role, team, and deal history
• Pain Points – challenges slowing them down
• Goals – what they want to achieve
• Conversation Starters – rapport-building details from meetings
• Communication Style – how they prefer to work and engage

It’s everything a rep needs to understand their buyers, all in one view.

How does Contacts help sales teams and CROs?

Saul: That sounds powerful. What problems does this solve for our customers?

Leah: For reps, the biggest gain is deeper insight into their deals. Instead of guessing what matters to each stakeholder, they can see the real pain points, goals, and communication preferences surfaced directly from past interactions. That helps them build stronger rapport, empathize with the buyer, and tailor conversations that move the deal forward.

At the same time, reps no longer waste hours piecing together contact details from CRMs and meeting notes—Contacts gives them everything in one view.

For leaders, this also means less blind spots. CROs and Sales Managers can quickly see whether the right decision-makers are engaged, giving them more control over the pipeline and improving forecast accuracy.

How does Hive’s AI power the Contacts feature?

Saul: The AI angle is interesting. How exactly does Hive Perform’s engine work here?

Leah: Our AI analyzes call transcripts, CRM entries, and meeting data to build context. For example:

• If a sales manager mentions CRM hygiene issues, that’s flagged as a Pain Point.
• If they commit to moving from BANT to MEDDPIC training, that becomes a Goal.

This isn’t just a static CRM field - it’s a dynamic, contextualized buyer profile that updates as the deal progresses.

How does Contacts change a rep’s daily workflow?

Saul: Give me the Monday morning example - what changes for a rep logging in?

Leah: Instead of digging through notes, a rep sees a full stakeholder map in Hive Perform. They know exactly:

• Who’s involved
• What their priorities are
• How to approach the next call with personalized conversation starters

That means more confident conversations, faster deal progression, and less manual admin.

What’s next for Contacts in Hive Perform?

Saul: Finally, where does this feature go from here?

Leah: This is just the beginning. We’re already working on:

• Engagement Scoring – so leaders can measure not just who’s engaged, but how effectively.
• Deeper CRM integrations – extending beyond Salesforce and HubSpot.
• Enhanced reporting – giving CROs visibility into stakeholder coverage across the entire pipeline.

The vision is to make Contacts the go-to hub for stakeholder intelligence in sales enablement.

Final Thoughts

Saul: Thanks, Leah. This feels like a real step forward.

Leah: Absolutely. With Contacts, we’re helping teams move beyond data entry and into actionable buyer insights. That means better conversations, stronger relationships, and more closed deals.

👉 See Hive Perform’s Contacts feature in action. Book a demo today and discover how you can improve sales productivity, forecasting accuracy, and deal visibility with AI-powered stakeholder insights.