Introducing Initiatives: Roll out change across sales without slowing deals

Your messaging changed. Did your reps?

When you’ve just closed Series A or B, scaling is the mandate. New hires, new features, new markets. But there’s a hidden tax that slows companies at this stage: every time your positioning changes, reps slip back into old habits. Playbooks diverge. Messaging stalls. And hiring more heads doesn’t solve it — it compounds the problem.

That’s why we built Initiatives at Hive Perform.

What is Initiatives

Initiatives help you define a change, roll it out, measure real usage, and coach reps automatically. Launch an initiative, track adoption, deliver feedback, and measure progress over time. 

Hive Perform already takes teams from SQL to close. With Initiatives, leaders can now see how quickly the field moves from old to new messaging, where it stalls, and what to fix next.

How it works

• Launch an Initiative – pick the change you want to roll out, like a new product message or pricing talk track. 

• Track adoption – the dashboard shows usage of old versus new language, plus adherence scores per rep and trend lines over time.

• Deliver feedback – a few minutes after each call, reps get targeted guidance that pinpoints where they drifted and what to say instead. They can chat with the AI for clarification or loop in product marketing to update the source framework.

• Measure progress – watch individual and team movement week by week so you know when to double down or intervene.

  

   

Why it’s different

A lot of “AI wrappers” promise adoption but can’t adapt quickly enough. They keyword-search calls or give generic coaching that feels off-point. Initiatives ingests your decks, product material, and ICP, then tailors feedback both to the company and the individual rep. That means no vanilla advice, no lag time, and no need to add headcount to enforce change.

• Tailored to your business – built from your decks, messaging, product material, and ICP, so guidance reflects how you sell, not a generic template. 

• Personal to every rep – coaching lands in the flow of work and adjusts to each person’s gaps. 

• AI at scale – no spreadsheets to police or spot checks to run. The system tracks and nudges automatically.

   

Early customer signals

From the first wave of customers, two patterns stand out:

• Faster rollouts – teams switch to new talk tracks quicker because feedback is specific and timely, not a one-off training. 

• Tighter loops between sales and PMM – product marketing finally sees what buyers hear, and sellers bring back field reactions that shape the message.

Leaders also gain line-of-sight into what’s really happening in calls, while reps stay focused on customers instead of admin. 

Set up in minutes

Hive Perform ingests your product marketing material and pitch decks, then proposes a messaging framework you can refine. From there, you’re ready to launch your first initiative and start tracking adoption. 

What’s next

Messaging is just the start. We’re building initiatives that help with follow-ups, proposals, and skill development so your team can handle more demand without losing quality. 

Initiatives is available now in Hive Perform. If you’d like a walkthrough with your own decks and messaging,  reach out today and we’ll spin up a live example with your data. 

From SQL to close, faster — now with change adoption you can actually see.