.png?width=24&height=25&name=Network%201%20(1).png){kind=small}
Sales leaders know that pipeline visibility is critical to hitting targets. But too often they lack the data to truly understand where their sales processes are breaking down. Why is that?
Messy CRMs
It’s no secret that incomplete or inaccurate records can muddy your forecasts and create blind spots in execution. As a result, many think that a massive cleanup is needed to remove these blind spots and improve sales execution.
However, it’s time consuming and often impossible to reach ‘perfect data’ in your CRM, given that, according to Salesforce research, 70% of the data in your CRM becomes inaccurate every year. In other words, ‘perfect data’ doesn’t exist, so waiting for it can paralyze your sales operations.
It’s also worth mentioning that reps often stop updating their CRM when they don't see the value in the data. Data frequently disappears into reports they never see, failing to aid their day-to-day activities. Hive Perform changes this dynamic. By making data immediately valuable, we drive a shift in behavior—reps actively want to update their CRM to reap the rewards.
Rather than waiting (or constantly grappling with your data), the focus should shift from trying to achieve data perfection towards using the data you already have in a way that serves your sales execution.
Imagine tapping into your existing tools (Teams, Google Meet, your current CRM etc.) to immediately gain actionable pipeline visibility? With solutions like Hive Perform it’s possible. You can connect the dots between data, insights and action by using AI to identify patterns and inconsistencies, allowing you and your team to focus on strategic decisions rather than tedious data entry.
Hive Perform is also building towards being the single source of truth, with two-way CRM updating. This means automated changes in Hive will directly update your CRM data, drastically reducing admin time and ensuring your CRM stays current, without burdening your reps or requiring a massive RevOps transformation.
Reluctance to implement call recording
Then there’s call recording or call intelligence. Every high-performing sales team knows that call insights are a goldmine for coaching and deal execution. But many companies hesitate due to cultural blockers such as concerns about rep buy-in, privacy, or just operational inertia.
Nowadays, you don’t need to overhaul your entire system or invest in expensive, standalone call recording software to reap the rewards from conversation intelligence. The reality is, your team is already having valuable conversations everyday using tools like Teams, Zoom and Google Meet.
Hive Perform integrates with these foundational platforms to capture and centralize those insights by putting the data through AI-driven analysis to give you a comprehensive view of your sales execution. All without spending months cleaning data while missing the key insights that are coming from your calls.
Too busy cleaning your CRM to read this?
This summary will help:
To summarize - there are three key shifts you need to revive your sales:
- Forget the manual CRM cleanup – With Hive Perform, messy data isn’t a roadblock to getting started. Our AI-driven platform identifies and flags inconsistencies allowing you to prioritize critical data points.
- Use the tools you already have – No need for a costly overhaul. If your team is using Teams or Google, you’re ready to go.
- Unlock conversation insights instantly – Turn every call into a coaching opportunity without the fear factor. Our platform provides automated transcriptions and sentiment analysis, giving you actionable insights in minutes.
Sales execution isn’t about collecting more data or making what you have ‘perfect’. It’s about eliminating the guesswork and turning it into action, helping you to know what’s happening, trust your forecast and focus on closing deals.
