You Don’t Need More Data on Your Reps.

You Need to Know What Your Buyers Are Actually Doing And What to Do About It.

Every sales leader has been here:
The forecast looks solid. The CRM says “Negotiation.” The rep says “We’re good.”

And yet, the deal dies in silence.

It’s not because your team lacks effort. Or data.
It’s because the tools built to track rep activity don’t tell you what actually matters:

What the buyer is doing and what the rep should do about it.

Activity ≠ Progress

Let’s be clear. Logged activity does not equal deal momentum. A rep can send three follow-up emails and still be ghosted. They can hold a great discovery call, but if legal hasn’t been looped in or worse, a new stakeholder joined and no one knows, nothing moves.

And yet, most sales tools continue to focus on the rep. What did they do? Did they follow the process? Did they update the CRM?

Meanwhile, the buyer’s signals, hesitation, silence, and shifting priorities, are buried in conversation transcripts, or worse, never captured at all.

That’s why even the best sales leaders end up making critical decisions based on gut feel. Because the systems built to serve them don’t reflect how buyers actually buy.

👻  Here’s what to do when a buyer ghosts you →

Visibility Without Execution Is Just a Dashboard

Let’s take a common scenario.

A deal is forecasted to close this month. The rep logged the call. Sent the deck. Moved the opportunity to “Negotiation.” On paper, everything looks fine.

But Perform Agent spots something different:

• The buyer hasn’t replied in 11 days.

• A VP joined the last call but hasn’t been looped since.

• No internal note about procurement.

So instead of letting the deal drift, the Perform Agent prompts the rep:

“Follow up with [stakeholder name]. They were active before but haven’t been engaged. Consider pulling in Legal to unblock decision steps.”

It’s not just analysis. It’s next-step clarity tied directly to buyer behavior.

This is where real enablement begins, not in another call coaching session, but in the exact moment a rep needs to act.

The Power of Buyer + Action Intelligence

Most platforms treat these as separate domains:

• Buyer intelligence = data pulled from emails, calls, and CRM.

• Action intelligence = what reps did, when, and how often.

Hive Perform brings the two together because execution only improves when it reflects the buyer’s journey, not just the seller’s process.

Perform Agent connects what the buyer is signaling with what the rep should do.
Perform Intelligence gives leaders a real-time lens into whether reps are doing the right things, not just staying busy.

That synthesis of signal + response is where true sales performance happens.

From Coaching Moments to Execution Momentum

You don’t scale performance by reviewing calls one by one. You scale it by embedding guidance into the flow of work.

At Hive Perform, that means:

• Power Prep before every call: 60-second context briefs that tell reps what matters to the buyer now.

• Embedded execution nudges: Specific cues delivered in the rep’s workflow to sharpen follow-ups, align stakeholders, and guide action.

• Weekly momentum snapshots: Delivered straight to leaders’ inboxes. No new app to check, just clear visibility into risks, rep behaviors, and where to intervene.

No extra meetings. No more digging. Just guidance that moves deals forward.

What the Best Teams Are Learning

The most effective sales orgs today aren’t chasing more dashboards or more training. They’re shifting their systems to reflect a new truth:

It’s not what your reps did.
It’s what your buyers need and how fast your team can respond.

That’s the difference between a team that updates the CRM and a team that closes.

And that’s what Hive Perform was built to deliver:
A system that connects buyer intelligence to action intelligence so every rep knows what to do, and every leader sees it happening.