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Most GTM leaders assume missed targets mean reps aren’t trying hard enough or aren’t skilled enough.
But when deals stall or slip, the real issue is rarely motivation.
It’s execution. And more specifically: a lack of real-time support when it counts most.
The Enablement Overload
Today’s reps are drowning in content:
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Battle cards no one updates
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LMS paths no one finishes
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Call recordings no one watches
They’re not short on resources.
They’re short on usable, in-the-moment direction.
Enablement has scaled content.
But it hasn’t scaled execution.
Why Guidance ≠ Enablement
Enablement prepares reps.
Guidance helps them act.
That difference matters, especially now:
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78% of reps missed quota last quarter
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Only 5% of manager time is spent coaching
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Most deal reviews still rely on CRM fields reps updated late at night
In fast-moving deals, delayed help is no help at all.
What Reps Need
When the CFO joins unexpectedly…
When Legal pushes back on terms…
When a champion goes quiet after saying, “We’re aligned”...
A PDF won’t help.
They need live, deal-specific support, right then and there.
From Enablement to Execution
Hive Perform closes that gap.
Not with more content.
But with real-time guidance delivered inside the deal itself.
Tools like:
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Perform Agent – surfaces the right objection response, message, or stakeholder insight
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Simulations – let reps rehearse what really happens, not hypothetical role-plays
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Perform Intelligence – gives leaders visibility into execution moments as they unfold
Execution Is the Missing Layer
CRMs track activity.
Enablement platforms house content.
Forecasting tools model probability.
But none of them help reps make the right move while the deal is still alive.
That’s where Hive Perform fits.
The System That Makes Your Stack Work
Your reps don’t need another disconnected tool.
They need a system that turns:
- Content into action
- Forecasts into forward motion
- Strategy into in-field execution
Hive Perform is the execution layer your stack has been missing.
Built for the moment guidance is needed most.
