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The behind-the-scenes shift that drove a 35% uplift in sales
Most GTM teams don’t lack effort. They lack clarity in the moments that matter.
At Fospha, performance wasn’t the issue. But unpredictability was. Despite having a strong product and a talented team, sales outcomes varied quarter to quarter and the levers to improve felt buried or reactive.
The Challenge
Chief Revenue Officer Tom Sheepshanks had seen this before:
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Pipeline reviews drifting into status checks instead of strategic problem-solving
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Coaching conversations delayed, often vague
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Reps overloaded, yet missing key buyer moments
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Onboarding taking too long to convert knowledge into action
The issue wasn’t people, it was the processes beneath the performance.
Data was fragmented. Messaging adoption was guesswork. And too often, execution depended on rep memory rather than system-level support.
The Shift: Sales Guidance That Happens Daily
Tom didn’t need more dashboards. He needed visibility that changed behavior.
That’s where Hive Perform came in.
Perform Intelligence: Clarity for Leaders
With Perform Intelligence, Tom and his managers could see in real-time:
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Where deals were getting stuck before they slipped
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Which reps were struggling to follow strategy
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Where messaging was landing, and where it was missing
Instead of waiting for quarterly reviews to ask “what went wrong,” Tom knew by Tuesday what needed attention and why.
Risk signals like:
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No recent buyer interaction
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Missed qualification steps
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Unused value messaging
…were surfaced automatically. So interventions were timely, not reactive.
Perform Agent: Support for Reps That Sticks
Meanwhile, Perform Agent became a daily tool for the sales team used in Slack, not just in onboarding.
Reps no longer needed to search transcripts or trawl through call notes. They just asked:
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“What did the buyer say about goals last time?”
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“What concerns did they raise about implementation?”
Within seconds, Perform Agent responded with precise context, using the buyer’s own words, and surfaced the right next step or asset to move the deal forward.
When leadership or product teams needed to step in mid-deal, they got instant, role-specific summaries:
what was said, what was promised, and what mattered now.
No more long handovers. No one walked in cold.
And when reps weren’t sure what to tackle next, one Slack prompt, “Plan my day”, generated a prioritized to-do list based on urgency, risk, and revenue potential.
It wasn’t enablement content. It was daily execution guidance. And reps used it every single day.
The Results
Fospha’s team didn’t just perform. They scaled with control:
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35% increase in sales
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160 hours of admin saved per quarter
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New reps ramping in just over a month
“We didn’t just gain visibility,” said Tom.
“We gained control. Everyone knew what mattered, what needed action, and how to show up ready.”
What changed after Hive Perform? Faster ramp. Smarter onboarding. And daily execution that sticks.
The Catch?
This wasn’t magic. It was a mindset shift from enablement as an event, to execution as a system.
When reps are guided in the moment...
When leaders have real-time clarity...
When execution becomes daily…
Performance stops being unpredictable. And growth becomes repeatable.
Curious Where Hive Fits in Your Stack?
You’ve seen what changed for Fospha. Now let’s map it to your world.
Hive Perform isn’t here to replace your CRM or call recording tools.
It sits across your stack connecting the dots between data, decisions, and daily execution.
We’ll show you exactly where Hive drives impact:
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Whether you're using Salesforce, HubSpot, or Gong
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Whether your team is 10 reps or 100
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Whether you're focused on onboarding, forecasting, or deal coaching
