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Business Case Building & ROI
Deals stall at procurement without financial justification. Coach reps to collect ROI data on every call. Help your team build business cases that get deals app...
Solution Selling
Shift your team from feature-led pitching to outcome-led selling. Every conversation framed around buyer results. Move your team from product-led pitching to ou...
Call Control & Agenda Setting
Calls run long and end without next steps. Coach reps to set agendas, stay on track, and close with commitments. Give your team the skills to run crisp, focused...
Risk Mitigation
Deals collapse at the finish line from risks nobody surfaced. Coach proactive risk conversations earlier in the cycle. Coach your team to surface, address, and ...
Competitive Positioning
Every deal is a bake-off. Coach reps to differentiate on value and handle head-to-head comparisons with confidence. Win more competitive deals by coaching your ...
Creating Urgency
Buyers say yes but never sign. Coach reps to quantify the cost of inaction and tie timelines to business events. Teach your team to create genuine urgency witho...
Pricing & Value Protection
Inconsistent pricing is eroding margins. Create a consistent approach to value framing across the team. Create consistency in how your team talks about pricing ...
Gap Selling
Struggling to differentiate? Coach reps to sell the gap between the buyer's current state and where they need to be. Help your team sell the gap between where t...
Challenger Selling
Buyers think they already know the answer. Coach reps to lead with insights that reframe the problem. Coach your team to teach, tailor, and take control of ever...
Pain Identification & Diagnosis
Reps hear a problem and jump straight to solutioning. Coach them to diagnose root causes first. Surface the real pain, not just the stated problem. This initiat...
Stakeholder Management
Deals stall when reps are single-threaded. Coach multi-threading and buying committee engagement. Deals die when reps talk to the wrong people or fail to build ...
Executive Messaging
Reps keep getting stuck at mid-level contacts. Coach the language, framing, and brevity the C-suite expects. Coach your team to speak the language of the C-suit...
Demo Delivery
New hires give generic feature tours. Get reps demo-ready faster with coaching on structure, storytelling, and relevance. Turn product demos from feature tours ...
Technical Objection Handling
One fumbled technical question can kill a deal. Coach structured responses and a quick pivot back to value. Equip your team to handle the hard technical questio...
New Messaging Rollout
New talk tracks shipped but half the team hasn't adopted them. Track adoption on every call automatically. Ship new messaging that actually sticks. Every produc...
Discovery Excellence
Reps rush discovery or skip it entirely. Build the habit of deeper questions and active listening before pitching. Great deals start with great discovery. This ...
Negotiation Mastery
Reps fold too fast under pressure. Coach them to hold value, trade instead of give, and protect deal terms. Stop leaving money on the table. This initiative coa...
MEDDICC Deal Qualification
Complex deals need rigour, not gut feel. Grade every call on how well reps cover each MEDDICC element. Embed MEDDICC into every deal conversation so your team q...
BANT Qualification
Stop progressing bad-fit deals. Coach reps to qualify on Budget, Authority, Need, and Timeline from call one. Train your team to consistently qualify opportunit...
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How Initiatives Work
Instead of relying on ad-hoc feedback or manual call reviews, Initiatives allow you to define what good looks like, evaluate real sales conversations against that standard, and track whether coaching is actually changing behavior over time.
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01
Create an initiative
Navigate to the 'Initiatives tab' and click the 'Create' button to get started
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02
Select reps and stages
Select team members and pipeline stages. Only calls that match your criteria will be scored
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03
Add objective and context
Add any context of your business and describe the objectives for your coaching Initiative
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04
Publish and start coaching
Launch the initiative and let feedback flow automatically after every relevant call.
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05
Track improvement
Use rep scorecards and timelines to see how performance trends over time across the team.
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