AI Slop - Why sales and marketing deserve better

Over the last year, AI has been rapidly embedded into GTM workflows. Teams are generating outbound emails, LinkedIn posts, call summaries, and follow-ups at...

Revenue teams generate more data than ever. This includes every call, every email and every pipeline update. But most teams still struggle to turn all of that...

The CRO role is changing fast, AI is accelerating and skills are shifting. CROs know change is needed, but not always where to begin - so we have created a clear, step...

Deal rooms have become increasingly common in B2B sales. As buying cycles stretch and more stakeholders enter the process, teams are looking for better ways to keep...

A year ago, everyone was obsessing over the perfect prompt template. You may remember using some yourself, or having to be very specific with your wording to get the...

Most deals don’t die at the finish line. They fade weeks earlier, quietly, invisibly, and almost always for predictable reasons.