The CRO’s Playbook: Orchestrating human and AI performance in sales

A proven weekly process for deal clarity, forecast confidence, and execution that moves revenue.

The sales tech market is crowded. Everyone claims to make reps more productive, managers more insightful, and forecasts more accurate. But the truth is, most platforms...

In sales, strategy rarely dies loudly. It just quietly fails to show up in the field.

AI Sales Agents: Debunking the 4 Biggest Myths Holding Teams Back

Most sales leaders know AI isn’t optional anymore. Buyer behavior has changed, outbound conversion is brutal, and reps are burned out logging CRM fields no one trusts....

Welcome to Hive Perform Lab, a recurring window into how our CPO and product team use real-world data to shape how Hive Perform works. Each post unpacks a live...