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Shorten Sales Cycles by Selling Smarter
How Hive Perform Helps Reps Accelerate Without Changing How They Sell
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Closing the gap between Product Marketing and Sales
You’ve put in the work to get the messaging just right. The team’s aligned on the audience, the value, and the story you want to tell. The rollout feels ready.
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Why Activity Metrics Are Killing Sales Performance And What to Track Instead
Why buyer-centric metrics, not vanity dashboards, will define tomorrow’s top-performing sales teams.
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The 8 Trends Shaping Buyer Intelligence in 2025 (and What to Do About Them)
Sales has no shortage of data. What it lacks is clarity on what buyers actually need to move forward.
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Buyer Intelligence vs. Sales Intelligence: What’s the Real Difference?
Everyone says they want to be buyer-led. But most sales teams still measure success based on what the rep did, not what the buyer needs.
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Why Reps Lose Deals After a Great Meeting (and What to Do Next)
Monday: The rep runs a smooth discovery call. The champion’s engaged, shares pain points, and agrees to pull in a technical stakeholder. Wednesday: A tailored demo runs...
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