The hidden early signals that tell you a deal will stall

A New Way to Understand and Close the Modern B2B Buyer

Why the path to better sales execution starts with buyer signals, not rep-fed data.

Most GTM teams assume their strategy is being followed.

Sales training hasn’t changed much in two decades.

Most B2B sales teams don’t lose deals for lack of effort. They lose them because they can’t see the early signs that something’s off.

It’s not pricing. It’s not competition. It’s not even that your rep forgot to follow up.