R&D Labs #06: Hive Perform & MCP - deal rooms without the admin

Most GTM teams assume their strategy is being followed.

Sales training hasn’t changed much in two decades.

Most B2B sales teams don’t lose deals for lack of effort. They lose them because they can’t see the early signs that something’s off.

It’s not pricing. It’s not competition. It’s not even that your rep forgot to follow up.

Sales teams don’t just need training anymore. They need clarity especially in the messy, high-stakes middle of a deal.

In 2025, performance isn’t just about energy. It’s about precision. The best reps aren’t improvising, they’re showing up with context, clarity, and a plan.