R&D Labs #06: Hive Perform & MCP - deal rooms without the admin

It’s 10:25 am. You’ve got a high-stakes call with Stark Industries in five minutes.

How to create space, pressure-test fit, and build systems your reps actually want to use.

You Need to Know What Your Buyers Are Actually Doing And What to Do About It.

A How-To Series powered by Hive Perform

At Learning Technologies 2025, sales leaders were clear: The problem isn’t access to data. The problem is that most data doesn’t move deals forward.

Sales tech is shifting from insight to action. Here’s how Hive Perform makes agents actually move the deal forward.