The 8 Trends Shaping Buyer Intelligence in 2025 (and What to Do About Them)

Most B2B sales teams don’t lose deals for lack of effort. They lose them because they can’t see the early signs that something’s off.

It’s not pricing. It’s not competition. It’s not even that your rep forgot to follow up.

Sales teams don’t just need training anymore. They need clarity especially in the messy, high-stakes middle of a deal.

In 2025, performance isn’t just about energy. It’s about precision. The best reps aren’t improvising, they’re showing up with context, clarity, and a plan.

It’s 10:25 am. You’ve got a high-stakes call with Stark Industries in five minutes.

How to create space, pressure-test fit, and build systems your reps actually want to use.